At Maquinaria JR, which prides itself, of re-selling top quality used American machinery into Mexican market for last 10 years and have sold over 3,000 industrial equipment. In the five year the business has been growing on average of 15% every year. Today the company keeps expanding its product line with everything from cement trucks, cranes, and farming equipment at a price which attracts small businesses construction owners in Mexico who can afford to upgrade their old machines where buying new Mexico is not economically feasible for their target market.
Today many of the new leads the business is word of mouth, social, and paid search to attract new leads with now infusionsoft moving prospects into clients faster. This is why they went with kickstart automation so they could get their marketing and sales campaigns/processes setup correctly so they would not miss their sales goals.
The challenge at Maquinaria JR wasn’t attracting more leads but their current system (Salesforce CRM) was not helping the sales team stay on top of all their prospects in their pipeline and were then forgotten in the middle of the pipeline. In addition to forgetting to follow up with their prospects they were spending alot of time educating prospects about the process and what makes Maquinaria JR different from the competition.
The overall solution that we help solve was to make sure all leads that were generated from the marketing department was followed up from the sales department with a quote. And after the quote quote was given follow up until a sale was made or put the prospect into a long term nurture and wait until they are ready again.
Check out our video to see how solve this problem in infusionsoft so the business is now on track to grow its business by 25% in growth and new 1 million in extra sales.
"Working with Kickstart Automation they helped us really make change in my business so l could run it more effectively and allow my sales team meet their sales goals…. A real long term partner to my business!"